Do the right thing: Tone may not affect correction of misinformation on social media

In this article, we aim to examine whether  the tone of a correction of misinformation on social media affects misperceptions about the content of the post (raw milk’s nutrition in our experiment) and whether correction can preemptively correct a common myth that is related to but distinct from the original misinformation (dealing with safety rather than the nutritional value). Participants were shown a misinformation meme and in some the correction offered was either neutral, uncivil or affirming in tone– but the facts remained the same.  Firstly, regardless of the tone, all corrections were effective in reducing the misperception regarding the nutritional value of raw milk as well as the related but distinct misinformation i.e. safety of raw milk. When rating the civility of corrections, uncivil corrections were seen as more uncivil than either affirmative or neutral corrections which were seen as equally civil and uncivil corrections led people to believe that the original tweet was also more uncivil even though it was not. The key takeaway is that people should engage in corrections on social media and incentives to facilitate the correction should emphasize content over tone as tone does not matter as long as they provide factual information. 

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